The explosive growth of ByteDance Ltd.’s TikTok has ignited a short-form video showdown between the major social media platforms, with each racing to develop unique editing and viewing features.
While most industry experts are convinced of the format’s popularity, some questions still linger: What video content do young people — the most prolific social media users — like most? Even more important for brands, from what video content are those consumers actually purchasing? Read More...
The brand’s Ad Awareness scores are well above the sector averageWith the pubs open (at least in England) again, Carlsberg will be hoping its light hearted ad will tempt pub-goers into a responsible beverage or two.
Released in time to coincide with the reopening of pubs on July 4th, the ad steps away from the brand’s usual theme of actor Mads Mikkelsen and instead features friends jokingly breaking out of lockdown and reuniting in that most scared of places – the beer garden. Read More...
The day was first observed in 1976 by Campbell to raise awareness of the advantages and disadvantages of being left-handedLefthanded Kenyans joined their colleagues in the pre-dominantly righthanded world to commemorate the big dayThere is a need for more awareness on issues faced by left-handers such as the importance of the special needs for left-handed childrenAugust 13 is an International Lefthanders Day to celebrate the uniqueness of left-handed individuals.
The day was first observed in 1976 by Campbell, the founder of Lefthanders International, to raise awareness of the advantages and disadvantages of being left-handed. Read More...
